The Tanning Effect

THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books) draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form - street poetry set to beats - came to define urban culture as the embodiment of cool.

Steve Stoute's understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture - where he still remains today.

About Steve

Author, CEO, Translation LLC

Steve Stoute is the founder and chief executive officer of leading brand-marketing firm Translation. His track record as a consumer brand marketer for Fortune 500 companies makes him one of today's most influential voices in entertainment marketing and pop culture. read more