The Tanning Effect

THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books; On-Sale 9-8-11) draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form - street poetry set to beats - came to define urban culture as the embodiment of cool.

Steve Stoute's understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture - where he still remains today.

About Steve

Author, CEO, Translation LLC

Steve Stoute is the founder and chief executive officer of leading brand-marketing firm Translation. His track record as a consumer brand marketer for Fortune 500 companies makes him one of today's most influential voices in entertainment marketing and pop culture. read more